Sweet Urchin

Show Them Something They've Never Seen

Pressured fish have seen every worm, craw, and swimbait in the tackle shop. They haven't seen the Sweet Urchin. This one-of-a-kind creature bait has a profile unlike anything in the water, and that's exactly what wakes up fish that have gotten wise.

Subtle Action That Seals the Deal

Dozens of soft tentacles sway and pulse with the slightest current, even at rest. To a fish's lateral line, that gentle quiver reads like something breathing or a tight ball of baitfish nervously shifting. It's the kind of quiet, natural movement that turns a lazy follow into a committed bite.

Picture it: a cold morning, sluggish bass trailing your usual baits to the boat and turning away. You pitch a Sweet Urchin, let it settle, and watch the line jump.

Why Anglers Love It

• Unique profile that stands out to heavily pressured fish
• Lifelike tentacle movement even when dead-sticked
• Triggers finicky biters when other lures only get followed
• Proven on bass and crappie

Sizes

• Small 2.5": available with 5/8" or 3/4" center ball. Pack of 1.
• Large 4.0": longer tentacles for noticeably more action. Pack of 1.