{"product_id":"untitled-aug14_21-39-01","title":"Sweet Urchin","description":"\u003ch3\u003eShow Them Something They've Never Seen\u003c\/h3\u003e\n\u003cp\u003ePressured fish have seen every worm, craw, and swimbait in the tackle shop. They haven't seen the \u003cstrong\u003eSweet Urchin\u003c\/strong\u003e. This one-of-a-kind creature bait has a profile unlike anything in the water, and that's exactly what wakes up fish that have gotten wise.\u003c\/p\u003e\n\u003ch3\u003eSubtle Action That Seals the Deal\u003c\/h3\u003e\n\u003cp\u003eDozens of soft tentacles sway and pulse with the slightest current, even at rest. To a fish's lateral line, that gentle quiver reads like something breathing or a tight ball of baitfish nervously shifting. It's the kind of quiet, natural movement that turns a lazy follow into a committed bite.\u003c\/p\u003e\n\u003cp\u003ePicture it: a cold morning, sluggish bass trailing your usual baits to the boat and turning away. You pitch a Sweet Urchin, let it settle, and watch the line jump.\u003c\/p\u003e\n\u003ch3\u003eWhy Anglers Love It\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eUnique profile\u003c\/strong\u003e that stands out to heavily pressured fish\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eLifelike tentacle movement\u003c\/strong\u003e even when dead-sticked\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eTriggers finicky biters\u003c\/strong\u003e when other lures only get followed\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eProven on bass and crappie\u003c\/strong\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eSizes\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eSmall 2.5\"\u003c\/strong\u003e: available with 5\/8\" or 3\/4\" center ball. Pack of 1.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eLarge 4.0\"\u003c\/strong\u003e: longer tentacles for noticeably more action. 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