{"title":"Urchins","description":"\u003cp\u003eThe Mega Urchin is a unique lure.  Its profile is different than most fish have been presented with.  The many tentacles have a slight movement as they float in the water.  The movement could be detected as breathing or as a ball of baitfish moving.  The detection of these subtle movements by the fish's lateral line is sometimes the very thing to get sluggish fish to bite when other baits only get followed.  \u003c\/p\u003e\n\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e","products":[{"product_id":"untitled-aug14_21-39-01","title":"Sweet Urchin","description":"\u003ch3\u003eShow Them Something They've Never Seen\u003c\/h3\u003e\n\u003cp\u003ePressured fish have seen every worm, craw, and swimbait in the tackle shop. They haven't seen the \u003cstrong\u003eSweet Urchin\u003c\/strong\u003e. This one-of-a-kind creature bait has a profile unlike anything in the water, and that's exactly what wakes up fish that have gotten wise.\u003c\/p\u003e\n\u003ch3\u003eSubtle Action That Seals the Deal\u003c\/h3\u003e\n\u003cp\u003eDozens of soft tentacles sway and pulse with the slightest current, even at rest. To a fish's lateral line, that gentle quiver reads like something breathing or a tight ball of baitfish nervously shifting. It's the kind of quiet, natural movement that turns a lazy follow into a committed bite.\u003c\/p\u003e\n\u003cp\u003ePicture it: a cold morning, sluggish bass trailing your usual baits to the boat and turning away. You pitch a Sweet Urchin, let it settle, and watch the line jump.\u003c\/p\u003e\n\u003ch3\u003eWhy Anglers Love It\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eUnique profile\u003c\/strong\u003e that stands out to heavily pressured fish\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eLifelike tentacle movement\u003c\/strong\u003e even when dead-sticked\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eTriggers finicky biters\u003c\/strong\u003e when other lures only get followed\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eProven on bass and crappie\u003c\/strong\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eSizes\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eSmall 2.5\"\u003c\/strong\u003e: available with 5\/8\" or 3\/4\" center ball. Pack of 1.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eLarge 4.0\"\u003c\/strong\u003e: longer tentacles for noticeably more action. 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The Atomic Urchin’s distinctive profile and many tentacles create subtle movement as they float in the water, suggesting a breathing creature or a tight ball of baitfish. That gentle motion may be just enough to tempt a sluggish fish to bite.\u003c\/p\u003e\n\u003ch3\u003eWhy it stands out\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eSubtle action:\u003c\/strong\u003e Tentacles move gently in the water, even when the bait isn’t racing past fish.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eOpen profile:\u003c\/strong\u003e More space between the tentacles than our other urchin styles gives this lure its own look.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eEasy to choose:\u003c\/strong\u003e Every Atomic Urchin measures 3.7 inches in diameter, with center-ball and color options available.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003ePicture a fish tracking your bait but refusing the usual presentation. The Atomic Urchin gives it a fresh shape and faint, lifelike movement to investigate.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003ePackage includes:\u003c\/strong\u003e 1 Atomic Urchin. 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The \u003cstrong\u003eMega Urchin\u003c\/strong\u003e is a giant 5.7\" creature bait with bigger tentacles and a bigger center ball, built to put a massive, one-of-a-kind profile in front of the fish you really want.\u003c\/p\u003e\n\u003ch3\u003eSubtle Movement, Serious Strikes\u003c\/h3\u003e\n\u003cp\u003eIts many tentacles sway and pulse gently as they float, even at rest. To a fish's lateral line, that quiet motion reads like something breathing or a ball of baitfish shifting in place. It's often the very thing that gets sluggish fish to bite when other baits only get followed.\u003c\/p\u003e\n\u003cp\u003ePicture it: a tough day, fish nosing up to your lures and turning away. 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